So, you want to brand yourself out, and write your own cookbook?

Is your business plan and website complete?

Do you have backers willing to invest in your Brand and to pay your Public relations agent?

  • What is your vision?
  • What is your mission statement?
  • Do you have proof and images of charities you are involved with?
  • Are you able to dedicate yourself, at all cost, to your brand?
  • Are you willing to invest in your establishment/kitchen to get everything camera-ready?
  • Do you already showcase your style of food to the general public?
  • Have you written recipes for a general audience?
  • Do you currently have a Chef’s Table program?
  • List your expectation of what success looks like.
  • What are the analytics of your online profiles?

 Branding takes time and money and intense dedication, have you explored what it is you want to achieve, the message you will be sending, and the image you will be living and breathing?

Public Relations (PR) practitioner will analyze your business and showcase your positive messages through media stories. Your PR agent’s function is to bring your message to the public through print, television, and social media – plan and delegate events – coach/prep you for interviews. A PR agent must believe in your brand: your success is their success.


 Before approaching sponsors, investors and publishers, you must have an outline/synopsis of the book with at least 20 recipes including images.

 A cookbook must have a Message and a Theme. You must invest creativity, dedication and money to this project.

Hard costs include – content writing derived from hours of interviews and research – design and photography – travel to locations for product-placing and photo shoots – printing – publishing – social media campaign to promote the book – marketing the product in stores and online.

If you are a brand already and you’ve never wavered from your message you may be able to seek funding from various sources that apply to your industry.



Samantha McLeod

Vancouver based food and travel writer.

Leave a Reply

Your email address will not be published.